Deda Elementi - Technology: new wheels to improve performance on your bike

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DEDA ELEMENTI – Cycling wheels and clinchers for road bikes

The moment of inertia of an object about a given axis describes how difficult it is to change its angular motion about that axis. Therefore, it encompasses not just how much mass the object has overall, but how far each bit of mass is from the axis. The further out the object's mass is, the more rotational inertia the object has, and the more rotational force (torque, the force multiplied by its distance from the axis of rotation) is required to change its rotation rate.

The Deda REVERSE INERTIA system cuts 37,1g from the outermost part of the wheels, the rims, which most affect the moment of inertia.
That mass has been concentrated as close as possible to the hubs, the area closest to the axis of rotation, where the moment of inertia approaches zero.
The hubs, at the same time, have been built to be as light as possible, through the usage of small but high durability bearings, the lightest material and the best CNC technologies.